Privacy Policy

Last updated: March 28, 2026

Overview

Total Chat ("we", "us", "our") is committed to protecting your privacy. This policy describes how we collect, use, and share information when you use our products and services.

Information We Collect

For Business Owners (Our Customers)

  • Account information (email, name, company)
  • App configuration and knowledge base content
  • Usage analytics (conversation counts, feature usage)
  • Billing information (processed by Whop)

For End Users (Visitors to Customer Apps)

  • Conversation data — Messages exchanged with the AI chat
  • Page context — Current URL and screen state (no screenshots)
  • Digital fingerprint — First-party cookies and localStorage identifiers
  • IP-derived data — Approximate location, company name, industry (via IP de-identification)
  • Email — Only if voluntarily provided during chat
  • UTM parameters — Marketing attribution from URL parameters

How We Use Information

  • Provide AI-powered chat support responses
  • Enable screen-aware navigation features
  • Generate and improve knowledge base articles
  • Capture and enrich leads for business owners
  • Route bug reports and support tickets
  • Improve our services and product

Screen Awareness & Privacy

Total Chat's screen awareness feature operates entirely in the browser. No screenshots are taken or transmitted. Only structured metadata is sent to our servers:

  • Current page URL/route
  • Names of visible UI elements (from data-guide attributes)
  • Modal/dialog state (open/closed)
  • Form field names (not values)

Analytics & Behavioral Tracking

We use Microsoft Clarity and other behavioral analytics tools on our website (thetotal.chat) to understand how visitors interact with our site. These tools may collect:

  • Session recordings — Anonymized replays of how users navigate pages (mouse movements, clicks, scrolls)
  • Heatmaps — Aggregated visual data showing where users click and scroll
  • Anonymized behavioral analytics — Page views, session duration, device/browser type

Privacy safeguards:

  • IP addresses are anonymized — we do not collect or store full IP addresses via these tools
  • No personally identifiable information (PII) is collected by Microsoft Clarity
  • Sensitive input fields (passwords, payment info) are automatically masked in session recordings
  • Data is processed in accordance with Microsoft's privacy policies

For more information on how Microsoft handles Clarity data, see Microsoft Clarity's privacy disclosure.

Data Sharing

We share data only with:

  • Business owners — Lead data and conversation summaries for their own apps
  • CRM/ticketing systems — When configured by the business owner (HubSpot, Zendesk, etc.)
  • AI providers — Conversation content sent to Anthropic's Claude API for processing
  • Analytics providers — Microsoft Clarity (behavioral analytics, session recordings, heatmaps)
  • Infrastructure providers — Render (hosting), Cloudflare (CDN/DNS)

We never sell personal data to third parties.

Data Retention

  • Conversation data: 90 days, then anonymized
  • Lead data: Retained until business owner deletes
  • Knowledge base: Retained as long as account is active
  • Account data: Retained until account deletion

Your Rights

You have the right to access, correct, or delete your personal data. Contact us at support@thetotal.chat.

Contact

Questions about this policy? Email support@thetotal.chat.